Sell Your Soul
brand strategy & Communications
As categories inevitably become increasingly competitive and commodified, businesses double down on the hard sell of digital direct marketing tactics while overlooking or underinvesting in the opportunity to build a brand that drives demand by bringing soul to sales.
About
Geraci & Co is a SaaS brand strategy syndicate to help companies develop and launch strategy, positioning, branding, and marketing campaigns. We’ve worked with more than 50 B2B and B2C brands in the tech, financial, outdoor, and conservation industries. Together, we capture and give words to a company’s quest, and give them the confidence and conviction to think big in how they activate that with true, distinct, and interesting initiatives.
Now that the novelty and effectiveness of digital direct marketing tactics have worn off (and costs have gone up), smart companies are asking ‘What’s next?”. The answer is brand. While there isn't a set formula to plug variables into to get a “brand,” G&Co has developed a framework and toolkit that provide the flexibility and clarity companies need to establish a clearly differentiated position in the market from which to grow.
Creativity is loosely defined as a new combination and application of ideas and things that do not usually go together. In business that looks like Taxis + Smart Phones (Uber).